Google Correlate and Google Trends as nowcasting tools for retail sales
Keywords:
Big Data, Cycles, Google Tools, NowcastAbstract
The paper proposes a nowcasting model for Santa Fe’s supermarkets retail sales, an indicator that is released within two months of delay, internalizing information from Google Trends and Google Correlate. The procedure identifies an array of proxy variables with high predictive ability and then uses the data in order to estimate the target series considering searching patterns. Estimations computed by the model are compared to X13-ARIMA-SEATS’s forecasts. Obtained output suggests that results are not only consistent but also more opportune that official statistical releases.
Date of presentation: 02-19-2020
Date of approval: 01-11-2021
JEL classification: E27 ; E32